SEO Vs. PPC: Which is more profitable?

From small enterprise to large organizations, all have started realizing the need for online presence now more than ever. According to a recent study, more than 81% of the people look on the Internet for a product or service rather than going offline on the storefront. Keeping in mind the importance of being available online to our customers, the business owners often get confused between PPC and SEO. Though both the methods are equally effective and help the business reach their target audience...

Why only having a website or an app is not sufficient to be successful in online business?

Online marketing is surely hard and not everyone has the skill set of understanding complicated techniques such as Search engine optimization. The first step of entering the online platform is developing a website. Eventually developing a business application has made it even more comfortable for the users. But both website and application is not enough. A lot more has to be done to gain a fair amount of visibility in this competitive era. Here is a list of 6 hacks that will help you grow you...

Why is the video a vital element of your marketing strategy?

If you are developing the marketing strategy for the coming quarter or year, make sure you have videos on top of the list. Videos can be either promotional or for some information you wish to circulate. Once they hit the online and offline portals, more people tend to watch and absorb the content. Videos can be a wonderful platform to connect with your audience. Sharing videos ending with a good moral or content with a personal story can pull a greater audience. According to a report by demand ...

5 benefits of Google advertising services

Google with its advertising platform has many more advantages to offer than many other platforms. It speaks out a lot about your brand and definitely showcases your brand in front of target customers. With offline marketing out of the picture, the brands are now focusing on channelized advertising. It’s more important to reach the target consumer at the right time than advertising using the big budget. There are several benefits that a user can seek from Google Adwords such as driving more tr...

The importance of SEO in Internet marketing

About SEO SEO or Search Engine Optimization has gained popularity ever since people have made a shift from offline modes to online platforms. It has only been a few years since website owners and bloggers have started paying attention to details such as keywords, meta, titles, and rankings. “This is the era of less is more with SEO”- Adam Audette Due to such a sudden shift, millions of SME’s (Small Medium Enterprise) have become active in Internet marketing and giving up on the tr...

What are the best ways to get on top of Google search?

Are you the owner of a startup or a small-medium enterprise? Did you just signed up for a new website but not sure how to get it on the first page of Google? Well, the competition is fierce when it comes to being among the top 10 websites during a search. It is not impossible though if a person follows the best hacks that can favor the ranking. “Social may be sexy but search still pays the bill” -Tom pick Here is a list of 10 ways you can get on top of Google search: 1. Use a domain...

Impact of Digital Marketing on Sales at Festive Season

An important aspect of sales is to establish and nurture an emotion with your customers. The festive season can do wonders where sales can grow exponentially. But, are we aware of how to connect to a larger audience when geography is a constraint? “Reach don’t preach: Digital marketing is simply putting your customers first” If you are a local seller or a small enterprise and serve your customer locally then digital platform can be a great medium to increase your consumer base. Festi...

Eight successful content marketing strategies

“Mediocre content will hurt your brand more than doing nothing at all”- Joe Pulizzi Have you tried the best marketing strategies but failed to execute your content? Content marketing can be a very powerful tool if used in the best possible way. Though anybody can write content but fail to document a strategy can haphazard things. Content marketing can pull the social traffic with the magnitude unimaginable. It can increase the conversion rates up to a great extent and also improve the searc...

Fintech: The emerging era of finance

Whether it’s a Small Medium Enterprise (SME) or a large setup, finance has always been on the forefront. From accounting to bookkeeping and managing corporate accounts to taxation, finance does all. The traditional finance system such as banking has only been the medium for the transaction for decades but with the advancement in technology, the fiat currency system has taken a back seat. Now the world is getting digitized and so is every industry or sector. Organization and setups are ke...

Future of Automation and Artificial Intelligence

Technology titans and their experts have predicted that there shall be a revolution with automation and AI in various industries. Humans have built machines by utilizing technology in every possible way. Difference between automation and artificial intelligence Automation came into effectiveness when there was a need to reduce manual labor. Time investment was another factor, which was taken into account when we compare human Vs. machines. Mankind developed hardware and software that can simpl...