Choosing the right social media platform for small businesses

There is no denying the fact that social media has impacted the way we do business. Today, despite the popular belief, a social media presence is a vital tool any business must possess. Especially, when you are a small business in a competitive market. However, choosing one efficient social media platform that matches with your business requirements is better than associating with all at once. As you are a small business, you must have limited resources to spend on your social promotions, it is ...

Understanding WhatsApp Marketing & WhatsApp Marketing Tools and their impact on Businesses:

Ever since the messaging app giant-WhatsApp released WhatsApp Business App in selective countries - Italy, Mexico, Indonesia, and United States, India and UK- business in these geographical areas seem to be in a race to utilize the features of this update to its best potential.  For the uninitiated, WhatsApp Business App is an update of the messaging app that allows businesses to use WhatsApp as a business marketing tool within their organizational business marketing strategy. While businesses ...

How to Get Your Startup Going With Digital Marketing

Digital evolution is the fastest evolution ever happened to humanity. Marketing was once a slow and gradually developing stream but in last two years, it has witnessed a rapid growth along with diversification and development. While enterprises are putting their best foot forward to participate in the race of digitalization, startups, with limited budget and talent, might find it tough to stand the competition. Right after launching a startup, entrepreneurs have to set up a digital marketing ...

Social Media Branding & Marketing Trend in 2018

With steaming competition, brands are becoming more and more active in finding easy and effective ways to connect, communicate and engage their target audiences. With range of social media platforms and users attention span constantly decreasing, it is tough to crack through the customer’s thoughts and boost conversion. Moreover, the tough life schedules and hyper-activity of social content squeezes the window even more. Thus it becomes tough for brands to grab the user’s attention. Amid suc...

SEO Vs. PPC: Which is more profitable?

From small enterprise to large organizations, all have started realizing the need for online presence now more than ever. According to a recent study, more than 81% of the people look on the Internet for a product or service rather than going offline on the storefront. Keeping in mind the importance of being available online to our customers, the business owners often get confused between PPC and SEO. Though both the methods are equally effective and help the business reach their target audience...

Impact of Digital Marketing on Sales at Festive Season

An important aspect of sales is to establish and nurture an emotion with your customers. The festive season can do wonders where sales can grow exponentially. But, are we aware of how to connect to a larger audience when geography is a constraint? “Reach don’t preach: Digital marketing is simply putting your customers first” If you are a local seller or a small enterprise and serve your customer locally then digital platform can be a great medium to increase your consumer base. Festi...

Eight successful content marketing strategies

“Mediocre content will hurt your brand more than doing nothing at all”- Joe Pulizzi Have you tried the best marketing strategies but failed to execute your content? Content marketing can be a very powerful tool if used in the best possible way. Though anybody can write content but fail to document a strategy can haphazard things. Content marketing can pull the social traffic with the magnitude unimaginable. It can increase the conversion rates up to a great extent and also improve the searc...

Have you started branding online yet?

Branding
A couple of hoarding and bunch of printed advertisements doesn’t make a brand. A brand stands on the grounds of reputation and trust, which can be achieved by connecting to the user directly. Making a hustle in the market and shouting out loud about what you sell, definitely, gives an edge. Online marketing has become one of the most preferred platforms for branding. Why is online branding an essential? There are several reasons as to why one should engage their users online. Online bran...

Tips to choose the right digital marketing company

Digital Marketing | radiancesolution.com/blog | social marketing
Tips to choose the right digital marketing company Entrepreneurs, business owners, and industry giants, every company need to showcase their brand online and expand their reach by overcoming the limitations of geography. A company invests a great deal but how often do they get the services or results as they were promised? In-house team vs. outsourcing  Some companies have the manpower to get an in-house digital marketing team while others look to outsource the service. An in-house team ...