SEO Vs. PPC: Which is more profitable?

From small enterprise to large organizations, all have started realizing the need for online presence now more than ever. According to a recent study, more than 81% of the people look on the Internet for a product or service rather than going offline on the storefront. Keeping in mind the importance of being available online to our customers, the business owners often get confused between PPC and SEO. Though both the methods are equally effective and help the business reach their target audience...

5 benefits of Google advertising services

Google with its advertising platform has many more advantages to offer than many other platforms. It speaks out a lot about your brand and definitely showcases your brand in front of target customers. With offline marketing out of the picture, the brands are now focusing on channelized advertising. It’s more important to reach the target consumer at the right time than advertising using the big budget. There are several benefits that a user can seek from Google Adwords such as driving more tr...

The importance of SEO in Internet marketing

About SEO SEO or Search Engine Optimization has gained popularity ever since people have made a shift from offline modes to online platforms. It has only been a few years since website owners and bloggers have started paying attention to details such as keywords, meta, titles, and rankings. “This is the era of less is more with SEO”- Adam Audette Due to such a sudden shift, millions of SME’s (Small Medium Enterprise) have become active in Internet marketing and giving up on the tr...

What are the best ways to get on top of Google search?

Are you the owner of a startup or a small-medium enterprise? Did you just signed up for a new website but not sure how to get it on the first page of Google? Well, the competition is fierce when it comes to being among the top 10 websites during a search. It is not impossible though if a person follows the best hacks that can favor the ranking. “Social may be sexy but search still pays the bill” -Tom pick Here is a list of 10 ways you can get on top of Google search: 1. Use a domain...