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Top Trends in Advertising In India

There is a dramatic turnaround that will be following for the advertising sector in the coming 365 days. With greater bank capitalization, budget provisioning of non-performing assets and the bankruptcy bill introduced, the advertising sector has shown a skewed year-on-year growth of 13% to touch the whopping 69,346 crores or US$ 693.46.

These figures will shoot up more in the coming years because even startups are keen to invest in advertising heavily, and they tend to get a good business return in the process. But when you depend so much on advertising for business promotion, it should be done by some of the best agencies with a proven track record.

As innovation and strategies will drive you closer to your goals, and the best agencies know how to turn those things in your favor. In this blog, we will closely cover a few aspects that will help you to make decisions regarding advertising and promotion. So, let’s help you get sorted and pick the best advertising agency for your branding and promotion.

Which is the Best Advertising Agency in India?

Let’s look at the top two advertising agencies for maximum promotional gratification and business dominance in the competition.

  • Ogilvy & Mather Limited

To experience the smart and innovative strategizing via advertising, this company is the most reliable name to trust in India and abroad. Ogilvy’s presence spreads across five continents and 120 countries, operating from 450 offices situated in various parts of the world. If you were mesmerized by the Vodafone Zoo-Zoo campaigns, Mentos Sour Marbles campaigns, don’t forget to thank Ogilvy & Mather for entertaining you so hard.

  • JWT India

If not close to Ogilvy & Mather in conceptualization, ideating, and implementing, they are just a few yards back. Yes, JWT has been known to harness 10,000 smartest creative brains in the world to make ad campaigns like “The Sound of Water-Himalayan”, “Gatorade Self Relay”, “Time Spark- A Salaam to Kalam” and many more.

Which is the Largest Advertising Agency in India?

  • Publicis Worldwide

Strategy, creativity and the use of technology has made Publicis one of the best advertising agencies in the world to rely upon when you want a bang on target marketing, promotion, and publicity. They have been continuously adding values in the campaign, as a result, some of the most renowned brands like P&G, Samsung, L’Oréal, Axa, BNP Paribas, Capital One, Carrefour, Cartier, Citi, Engie, Heineken, , Luxottica, LVMH, Nestlé, Orange, Qantas, Red Lobster, Renault, Sanofi, Seb, Siemens, Telefonica trust them for campaign their visions and missions to achieve success.

  • DDB Mudra Communications

Having won the Silver at the Olive Crown Awards in the category “Young Green Art Director of the Year”, DDB Mudra is the best choice for visual graphics and video promotions. They have the reputation of winning at Cannes, Spikes Asia, Clio, Adfest, ABBYs, and OAA. As they show extreme creativity and conceptualization in planning the ad campaigns, it is not surprising that brands like Aditya Birla Group, Linen Club, Bharat Petroleum, Pepsi, Henkel, ACC Limited, Colgate, USHA, McDonald’s, Reebok, Puma, and Peter England trust them for their marketing, promotion and brand positioning.

Who Are the Big 4 Advertising Agencies?

  • Grey India

Grey India was founded in the year 1917, during the First World War. In their service tenure spanning roughly over a century, they have done ambitious projects for top brands like Cadbury Silk, Indian Air Force, Tic Tac, BNatural, Sensodyne, Gillette, Dell, Crocin, Kinder Joy, Fortis Healthcare, and Pantene.

  • JWT-India

JWT India, like other branding companies in Delhi, has been helping in brand positioning, brand marketing, brand perception, and even reputation management. They are a reliable name to trust when startups, SMEs and MNCs are looking for a quick digital transformation that complies with the changing business trends.

  • Triverse Advertising

For the startups, SMEs and MNCs, architecting about the brand, creating a buzz on social media and specifying a definite brand design require the presence of some of the best advertising agencies that can understand their vision and mission and plan strategies accordingly. Triverse Advertising has done a stupendous job in analyzing the business dynamics and crafting the best solution that can define the brand message subtly sent to the customers. They have been consistent, innovative and tech-oriented in planning, strategizing and implementing campaigns for clients like Brijwasi, Vardhman, Pari India, and SMC.

  • FCB Advertising Company India

For creating a personal connection and communication with stakeholders and customers, there is a need to devise the best strategies and plan for the crisis for consistent growth. FCB Advertising Company India has been doing so for clients like CocaCola, Nivea, Vodafone, AXA, FDA, Project Literacy, Hansaplast, and Air Canada. They are reliable when you need an innovative and unique approach to connect with the customers and stakeholders.

What is the Biggest Advertising Agency in India?

The biggest advertising agency should be the one that has the potential to touch base with the clients, stakeholders, and customers across all medium: audio, video and visuals. Any advertising company that has equally delivered on all these platforms can help you achieve the vision and mission of the brand. It is worth the try to pick such an agency that can deliver on the promises and performs beyond stipulated standards.

Conclusion

As the economy of India will progress and speed up, there will be more progress visible in the advertising sector. The statistics have already shown a bullish market ahead for promotion and marketing, and it will remain the same for quite some time.