Branding is like putting the soul in the body. It offers better recall value & lead conversion ability in the market. We rarely think of the extensive deliberation & hard work happening in the background of building & running a brand. No matter how ignorant a consumer is, a few brands still succeed in making...Read More

The advertising has been the most powerful tool for any brand/product to acquire larger popularity & profitability. Visibility offers great benefits in general to any business. While we are talking about advertising, the contemporary trend has a significant focus on online advertising. A significant amount of people is using the Internet, which has made it...Read More

There is a dramatic turnaround that will be following for the advertising sector in the coming 365 days. With greater bank capitalization, budget provisioning of non-performing assets and the bankruptcy bill introduced, the advertising sector has shown a skewed year-on-year growth of 13% to touch the whopping 69,346 crores or US$ 693.46. These figures will...Read More

What makes a brand and company two different things? Well, the answer is how customers can communicate with the product or service provider and connect with their visions. As per statistics, 73% of the customers love a company as a brand because of superior customer services. For example, you can take the case of Apple...Read More